Presentation of the GHOST project to master students
What was the situation: The GHOST project was presented by Dr Alex Zarifis as a case study to around 70 master students attending a module on behavioural issues in e-business. The project was linked to the theories presented in the module. The value of research in understanding behavioural issues was emphasised.
What was presented
Firstly, the needs of the organizations that will use the solution like the Red Cross were discussed. Such organizations fulfil a multifaceted role including supporting victims of natural disasters, abuse etc. Technology is utilized in innovative and pioneering ways. An example is the GHOST project, where secure and private smart health solutions are developed1.
Insight into user beliefs is achieved in several ways including monitoring social media. Word-clouds and diagrams for sentiment change are utilized. This enables responding quickly based on the general sentiment on social media. Insights into user needs are also provided by a world map with real time risk monitoring of risks like potential floods. Coordination is achieved through a call center with many automations to bring in collaborators like the police. User adoption, use and level of engagement is encouraged in several ways such as using more emotive interfaces (e.g. putting grandchildren’s faces on avatars reminding grandparents to take their medicines).
This context was then related to the theories covered in the module in four ways: Firstly, a business model evolves and adapts, as technology evolves (utilizing the Internet of Things, integrating and automating services etc.). Secondly, research identifies opportunities offered by technology and overcomes the challenges of the new technologies (e.g. The GHOST project attempts to resolve privacy and security issues with the Internet of Things1). Thirdly, the user/patient is at the center of the business model and technology (e.g. user profiles updated daily). The fourth point is that the model and technology encourage engagement (IS adoption models, IS use and habit models, hedonic models of IS use). The last two points emphasised that the students can be part of such projects in the future. Experts that understand behavioral issues in IS, such as them, are necessary. All staff must have some awareness of these issues (the IS experts like these students should educate them).
What was the response:
The students made several questions and a discussion ensued. Most of the interest cantered on what the different roles were in the GHOST project and if it would be utilized in Germany. The students also found it interesting the users of smart health are not typical consumers and measuring performance and satisfaction would be harder.
In the future the GHOST project will be presented as a case study to other relevant classes and students will be encouraged to stay engaged and follow the progress.
1GHOST research (Safe-Guarding Home IoT Environments with Personalised Real-time Risk Control): https://www.ghost-iot.eu/